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LeadMedia Group Hires Juliano Motta as Managing Director in Brazil

Sao Paulo, BR – July 15th

Appointment enhances digital and mobile capabilities across Brazil

Xavier Latil, Pedro Eugenio, Juliano Motta

LeadMedia Group today announced the appointment of Juliano Motta as managing director of its Sao Paulo office. Motta brings 20 years of marketing experience to the group with an impressive career spanning a wide range of marketing and product development roles. Motta comes to LeadMedia group from the digital agency Wunderman, where he was Performance and Analytics VP. Throughout his career, Motta has worked with leading Internet companies such as UOL, MercadoLibre, Imovelweb and Microsoft. His work includes creating and launching new products and offers as PagSeguro, UOL HOST and programmatic media buying and selling for UOL.

Juliano’s expertise in digital communications and business development will enable LeadMedia Group to expand our product and services offering to deliver integrated communications campaigns,” said Xavier Latil, Group Managing Director. “In addition, his consulting experience in strategic communications for Brazilian and multinational brands will benefit our clients across the group.
Since its inception in 2008, LeadMedia Group has built an impressive client base across ecommerce and retail sectors for clients including Azul, Netshoes, Americanas and Walmart. LeadMedia Group is also the leader on BlackFriday in Brazil.

« I believe LeadMedia is in the center of an exciting new phase of e-commerce in Brazil with BlackFriday activities and LiveTarget, a behavioral data technology tool for e-commerce and advertisers. We will create new ways to give users a smarter and better online shopping experience, generating stronger sales to retailers” said Motta.

About LeadMedia Group:
Founded in 2008, listed in Paris on the NYSE Alternext, LeadMedia Group is a leading player in the digital sector, as both an online marketing integrated services provider and a developer of data marketing platforms and solutions. With a portfolio of innovative proprietary technologies and a wealth of media assets including the websites ShopBot, BuscaDescontos and BlackFriday, LeadMedia Group has developed real expertise in the field of data marketing. In particular, the Group operates LiveTarget, which enable brands and retailers to reconnect with the lost audience. In 2014, LeadMedia Group recorded consolidated revenues of €28 million and had 170 employees located in 5 countries.

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