Shopbot & Appliances Online

«Shopbot is one of our best performing channels online, not only is the ROI 5x higher than other CSE’s, it is also very effective at influencing customers in the mid sales cycle. Shopbot continues to deliver high quality traffic, with the highest conversion rate by 25%»

Michael Potter – Senior Partnerships, Marketing

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Their Story

Appliances Online is one of Australia’s largest online retailer of appliances and white goods with an annual turnover of more than $150 Million. Back in 2006, they came to Shopbot searching for a new channel that could boost their online visibility nationwide while driving their YoY revenue growth by 30%. No stranger to comparison price engines (CSE), they have tried in the past other CSEs without great results as quality was often sacrificed with high traffic volumes.

Shopbot Solution

Shopbot worked on Appliances Online need to expand its online reach by attracting decisive shoppers when it mattered the most. Standing apart from the rest of its competitors, Shopbot has earned the reputation of being a trusted source where shoppers can shop carefree away from web scams and price fraud. By working on increasing their presence in their respective shopping verticals on Shopbot via custom data feed optimization solutions such as tailored product description, multiple price updates, real-time promotion taglines and strike through pricing, Shopbot has created a sustainable direct channel of ready-to-buy shoppers to their virtual front doorstep.

Their Success

For more than 10 years, Appliances Online has trusted Shopbot in being the most effective last click/closing channel in a market where consumers are increasingly more demanding of a wide web price scope. Today, thanks to Shopbot’s shopping platform, Appliances Online experiences an ROI that is 5X superior than the commerce’s industry average conversion rate. And in so becoming Australia’s no. 1 leader when it comes to sending retailers quality traffic.


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Contact us to begin with Shopbot


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