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LeadMedia refocuses its operations on its historical business
Refocusing of the Group on its historical operations of targeting and qualified audience generation following the deconsolidation of its subsidiary Makazi SA
LeadMedia Group (FR0011053636, ALLMG, PEA PME eligible) – provider of digital marketing integrated services and supplier of data marketing solutions today announces having finalised the refocusing on its historical digital operations of targeting and qualified audience generation.
Improvement in the Group’s profitability profile
Initiated with the disposal of its media trading desk business which was announced in May 2015, LeadMedia Group’s refocusing on its historical activities is today complete, after financial investors acquired an interest in the share capital of its subsidiary Makazi SA through a reserved share capital increase. The completion of this financial transaction, which was signed today, results in a significant reduction in LeadMedia’s equity investment in Makazi SA to approximately 16%, thereby enabling the subsidiary’s results to be deconsolidated. This strategic choice means an immediate improvement in the Group’s profitability profile due to the exit from the accounting consolidation scope of the loss-making activities of Makazi SA, which is in the process of making technological investments for the development of its software.
Autonomous development of Makazi SA
Makazi SA, a data management software developer, has benefited from €3.2 million in total funding from the contribution of new financial investors, allowing it to ensure its development is financed over the next few years. In this way, the transaction allows Makazi SA to become completely autonomous in relation to LeadMedia Group both financially and in terms of governance, via an independent management team which will oversee the development strategy on a dedicated basis and from separate premises.
New development outlook for LeadMedia Group
By refocusing on its profit-making activities, LeadMedia Group can now concentrate on the exclusively organic development of its historical digital operations of contacts and qualified audience generation. From this perspective, LeadMedia intends to give priority to commercial and geographic synergies within the Group, by leveraging its core technology and media assets.
Xavier LATIL, LeadMedia Group CEO, commented, “The exit of Makazi SA from LeadMedia Group offers the dual advantage of clarifying LeadMedia’s offers and eliminating the last loss-making business within the Group. We can now focus exclusively on the organic development of the Group’s profitable activities”.
About LeadMedia Group:
Founded in 2008, listed in Paris on the NYSE Alternext market and PEA PME eligible, LeadMedia Group is a leading player in the digital sector, as both an online marketing integrated services provider and a supplier of data marketing solutions. With a portfolio of innovative proprietary technologies and a wealth of media assets including the websites Shopbot, BuscaDescontos and BlackFriday, LeadMedia Group has developed real expertise in the field of data marketing. In 2014, LeadMedia Group recorded consolidated revenue of €28 million and had 100 employees located in 5 countries. The Company was granted the OSEO innovative enterprise status by bpiFrance (formerly Oséo) in March 2011.
Next communication: Half-year results on 30 October 2015 LeadMedia Group is listed on Alternext Paris
For further information, please visit: www.leadmedia-group.com
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