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LeadMedia Group opens its Singapore office and announces the rollout of Shopbot in Asia
Paris, April 13th 2015 – LeadMedia Group today announces the opening of its Singapore office and the rollout of Shopbot, its audience generation platform for brands and online retailers, across domestic markets in Malaysia, India and Singapore.
Created in 2004 and active in 8 countries, Shopbot, a pioneer in the price comparison market, has cemented its position over the years as the market leader in Canada, Australia and Brazil, operating a multi-network of shopping comparison websites. To accompany the ever-increasing demand of online shoppers in Southeast Asia in search of ease and price transparency when shopping online, Shopbot is being launched in key locations as part of their global Asian expansion strategy – Malaysia, Singapore and India. Shopbot’s success is based in particular on its ability to automatically aggregate the offers and product descriptions from online retailers, enabling shoppers a wider perspective when comparing prices and services.
With more than 50 million online shoppers and bringing together in excess of 15 million online offers, Shopbot’s DNA is based on the quality of the traffic sent to merchants, with advertisers seeing far higher than average conversion rates. Furthermore, Shopbot’s audience of 50 million shoppers is a source of exceptionally qualified data which is collected and segmented, enabling advertisers to introduce personalised adverts that are tailored and completely in line with consumers’ expectations. In this way, Arthur Marcoviciu, Head of Digital Marketing for Staples Canada, and a client since 2011, says “We work with several comparison platforms, but none have achieved the performance and service level of Shopbot”.
“The rollout of our SHOPBOT service to Asian e-tailers and advertisers is a key step in our strategy and enables us to leverage the Group’s technology assets. In support of this launch, LeadMedia will sponsor the Singapore E-Commerce trade show on 22 – 23 April”, Stéphane DARRACQ, Chairman and CEO of LeadMedia Group announced.
About LeadMedia Group:
Founded in 2008, listed in Paris on the NYSE Alternext market and PEA PME eligible, LeadMedia Group is a leading player in the digital sector, as both an online marketing integrated services provider and a developer of data marketing platforms and solutions. With a portfolio of innovative proprietary technologies and a wealth of media assets including the websites Shopbot, BuscaDescontos and BlackFriday, LeadMedia Group has developed real expertise in the field of data marketing. In particular, the Group operates the audience generation platform Shopbot, which since 2004 has been market leader in Australia, Canada and Brazil with more than 1,500 clients and the email retargeting solution LiveTarget, which enables the personalised retargeting by online retailers of prospective customers who did not complete a purchase on their initial store visit. In 2014, LeadMedia Group recorded consolidated revenues of €28 million and had 200 employees located in 6 countries. The Company was granted the OSEO innovative enterprise status by bpiFrance (formerly Oséo) in March 2011.
Next communication: Announcement of half-year results on 31 July 2015
LeadMedia Group is listed on Alternext Paris
For further information, please visit: www.leadmedia-group.com
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