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LeadMedia achieves record traffic and sales during Brazilian Black Friday 2014
LeadMedia Group (FR0011053636, ALLMG, PEA PME eligible) – developer of data marketing software and solutions and digital marketing integrated services provider has today announced that Black Friday 2014 has enabled the Group to register record traffic and sales for its partner clients in Brazil.
Mirroring Black Friday, the biggest sales day in the United States, for the past five years LeadMedia Group has been developing a similar event in Brazil through the website www.blackfriday.com.br, produced by its subsidiary BuscaDescontos and for which it holds related rights.
40% increase in sales achieved by LeadMedia Group
The event, which took place over a 24-hour period on Friday 28 November, was a resounding success with Brazilian internet users, enabling the Group’s e-commerce partners in this country to generate a sharp increase in both site traffic and sales levels in comparison with the same event in 2013. Compared with the 2013 event, LeadMedia Group generated a 40% increase – for this day alone – in its revenue derived from its partner clients, which include the brands DELL, Adidas, HP, as well as the online retailers Amazon, NetShoes and Americanas, and the Brazilian airlines Azul and TAM.
This digital sales event was an unprecedented success in Brazil in 2014, as shown by the following indicators:
• During this 5th year, the qualified audience generated by LeadMedia Group’s sites and media assets alone beat all records, achieving 1.9 million visitors and generating in excess of 2.8 million click-throughs to sites of the Group’s partner clients in under 48 hours, equating to an increase of 24% in comparison with 2013.
• The total amount spent by Brazilian internet users with online retailers participating in Black Friday came to more than BRL 800 million in 2014, including BRL 27 million (almost €9 million) generated through LeadMedia Group companies in Brazil, an increase of 23% in comparison with 2013. This volume of sales represents more than 5 times the amount spent on an ordinary Friday in Brazil.
• During the event, more than 65,000 online purchases were made thanks to LeadMedia Group, representing an increase of 23% compared with the previous year’s event. The average basket value was virtually stable, rising 2% to BRL 416.
Stéphane DARRACQ, Chairman and Chief Executive Officer of LeadMedia Group, commented, “We are delighted with the commercial and financial success achieved by LeadMedia Group during the 2014 edition of Brazilian Black Friday. Such success highlights the Group’s expertise in content publishing and generating qualified leads by leveraging the quality of our targeted audience network in Brazil. It’s also a good time to remember that Brazil is a strategic territory for the Group and as such, LeadMedia will draw inspiration from the commercial successes achieved in this region to drive its international expansion in 2015.”
About LeadMedia Group:
Founded in 2008, listed in Paris on the NYSE Alternext market and PEA PME eligible, LeadMedia Group is a leading player in the digital sector, as both a developer of data marketing software and solutions and an online marketing integrated services provider. With a portfolio of innovative proprietary technologies and a team of 200 specialists, LeadMedia Group has developed real expertise in the field of data marketing. In 2013, the Group recorded consolidated pro forma revenues of €25.9 million. The Company was granted the OSEO innovative enterprise status by bpi France (formerly Oséo) in March 2011.
Next communication: 2014 revenue
31 January 2015 (after market close)
LeadMedia Group is listed on NYSE Alternext Paris
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