Email retargeting – Netshoes

“Our partnership with LiveTarget has boosted our business in terms of conversion rates. Thanks to LiveTarget, our conversion rates of today are way above any other average channel!”

Fred Vila Verde, Head of Performance at Netshoes

 

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Their Story

Netshoes is one of the largest companies in South America with an estimated turnover of $595.2 Million in web sales for 2013 alone. They were the first to take an interest into LiveTarget’s technology to help them find a way to awaken their dormant email database. As one of the largest e-commerce pure players in the sporting goods sphere, Netshoes’ email database grows by the thousands every day. However despite their growing database, Netshoes struggled in finding a means to engage with their non-active subscribers. They came to LiveTarget seeking a cost-effective solution on how to optimize their database by re-engaging with their dormant subscribers.

LiveTarget Technology

Using LiveTarget Technology, all subscribers that did not interact with Netshoes’ previous emailing campaigns were identified via cookie-based technology. The behaviour of these dormant users were then collected and automatically analyzed to send tailored email retargeting campaigns. This allowed Netshoes to gain means to re-engage for the first time to with their untapped audience.

Their Success

Today, Netshoes pushes over 10,000 daily individualized emailing campaigns containing the products that their dormant users saw, coupled with similar products and relevant coupons. As a result, sales volume is now up by 4X at the fraction of the cost by sending 6X less emails. With a dramatic increase in emailing performance:

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LiveTarget’s solution has enabled Netshoes to optimize their database at an exponential level. Where, thanks to its email retargeting technology, Netshoes has achieved an astonishing 316% increase in CTR, plus a 506% increase in open rate in comparison to their previous emailing campaigns without LiveTarget.


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